营销工具与营销日历

核心营销工具

覆盖已开通的获客、转化和复购场景；外部平台、支付和触达能力需要单独配置

🎟️

优惠券管理

多种优惠券类型，满减券、折扣券、代金券，按门店规则配置使用条件并记录核销结果

满减优惠券
折扣优惠券
代金券
限时优惠券

🎁

积分商城

客户消费按规则获得积分并兑换商品，积分变化和兑换结果可追踪，复购效果以真实数据复盘

积分规则配置
积分商品管理
积分兑换
积分明细

📺

小程序直播

支持直播活动资料和商品协同管理；微信直播能力、互动和回放以平台资质及真实配置为准

直播创建
商品推荐
互动抽奖
直播回放

📱

活码营销

支持活码、渠道参数和已入库扫码/线索数据统计；自动分流规则需按商户业务确认

活码生成
渠道追踪
自动分流
数据统计

📊

数据概况

按已入库活动、订单和预算记录分析效果并计算 ROI；数据实时性取决于同步配置

实时数据
活动分析
ROI计算
趋势图表

🏷️

子码管理

活码下的子码管理，精细化渠道追踪与分流

子码创建
批量生成
扫码统计
自动切换

🎯

营销活动管理

多样化营销活动，节日促销、会员日、店庆活动等

活动创建
活动模板
效果分析
活动复盘

🗓️

营销节奏日历

把年度规划保存为内部草稿，按年、月、周、日或列表调整日期，检查冲突后再转为营销活动；上架与客户触达仍需单独配置和确认。

年度规划草稿
月周日视图
冲突与历史记录
转为营销活动

👥

拼团列表

多人拼团活动，社交裂变获客，降低获客成本

拼团创建
成团管理
拼团统计
退款处理

💳

充值优惠

会员充值优惠活动，充值送金额、送积分、送优惠券

充值规则
充值赠送
余额查询
消费记录

🤝

分销功能

支持按商户规则配置推广奖励和结算记录；分销层级、佣金、提现及合规审核以方案为准

分销员管理
佣金设置
提现管理
业绩统计

基本文件流程错误 SQL 调试

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